Do you have an idea for a new business venture but don’t know whether it will be successful? Are you looking for a way to validate if your idea has commercial viability? In this guide, we provide you with a step-by-step guide to conducting a digital experiment, a so-called Smoke Test, that will gather data and insight into your customers’ purchasing intentions.

By downloading this guide, you will get access to a digital canvas – a Miro board – where you can collaborate with your team on an interactive whiteboard.

Contents

• A step-by-step guide to conducting a Smoke Test
• An editable template to fill in the details of your Smoke Test
• The most important elements to include on a landing page
• An introduction to the online canvas tool “Miro”