Who is it for?

This handbook is for anyone wanting to understand the secrets to growth hacking and learn how to work methodically using hypothesis and experiments to quickly learn and improve. You should be thinking about growth & growth loops already early on when building new ventures and continue to utilize growth methods and hacks to quickly verify hypotheses in every step of the business lifecycle.

Contents

• Building your growth team
• The growth process
• Models of growth
• Acquire: tools, channels, automation
• Boost: nurturing leads, retargeting and more
• Convert: behavioural theories, user experience, A/B-testing
• Delight: onboarding, aha moments, gamification, service, up & cross-sell