Who is it for?

Are you looking to setting up a new corporate venture, to build a new business initiative or a new product?

The goals, methods, and skills required to build a new corporate venture are very different from those to optimize and grow an established business. And the metrics used to evaluate them should reflect that.

Contents

• The stages in venture development: discover, pilot, launch and scale
• For each stage, typical validation questions, metrics and OKR:s
• Tips for getting your own metrics right